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The Initial Impression Engine.
Increase your direct bookings by protecting your website traffic from being stolen by online travel agents.
Don't Lose Your Most Valuable Traffic.
Every day people are Googling your hotel name. However, if you are not currently defending your brand terms with Google ads. There is a chance OTA's are directing these people to their 'bait and switch' scheme.
It is common for OTA's to use Google ads to bid on the undefended brand names of smaller/medium hotels.
They refer this traffic to their pages listing you as well as all of your competitors which means your potential direct bookings are at risk of booking with somone else.
How Do I Protect My Brand Traffic?
Brand protection campaigns are simple as they bid on your hotels name and then directs that traffic to where it should go, your website.
Although simple, this campaign is effective as it safeguards your hotel against the OTA's stealing bookings that would otherwise been made direct.
This makes it one of the most profitable Google campaigns you can run.