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Google And Microsoft Search Ads.
Increase your direct bookings by protecting your branded traffic; stopping OTA's and competitors from stealing it.
Don't Lose Your Most Valuable Traffic.
Every day people are Googling your accommodations brand name. However, if you are not currently defending your brand terms with Google ads, there is a chance OTA's are directing these people to their 'bait and switch' scheme.
It is common for OTA's to use Google ads to bid on the undefended brand names of smaller/medium hotels. They refer this traffic to their pages which list you next to all of your competitors which can result in you losing a booking that would have otherwise been made direct.
Our Brand protection strategy 'The Direct Booking Shield' is simple as it bids on your accommodations brand name and then directs that traffic to where it should go, your website.
How Much Do Branded Google Ads Cost?
As the end goal is bookings, your brand protection campaign is one of the most profitable Google strategies you can run.
As an example, if your accommodation sees around 500 branded searches a month and you have several OTA's bidding on them, you could expect to spend at least £150 per month on Google branded ads.
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The Demand Capture Net.
1
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
2
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
3
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.