OTAs are stealing your guests — then charging you for them.
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When a guest searches for your hotel by name, OTAs bid on your brand and show up first.
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The guest books through the OTA, not your site.
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You pay up to 15% commission — on a booking you could’ve had for free.
What is
The Direct Booking Shield?
The Direct Booking Shield is our Google Ads service designed for independent hotels.
In just days, we launch a campaign that ensures your hotel appears above OTAs on branded searches—helping you regain direct control and reduce OTA reliance.
How it works.
1
We audit your brand terms.
We identify where and how OTAs are bidding on your name. If they aren't, your campaign will be turned off to save you money.
2
We build your campaign.
Your Google Ads campaign is set up to outrank OTAs instantly.
3
You recover more direct bookings.
You'll be less reliant on the OTA Middlemen. Campaigns are designed to run for months with minimal input.
Who is this for?
The Direct Booking Shield is ideal for established hotels with over 200 monthly brand searches, where most return guests book through OTAs and OTAs are bidding on their brand name.
What's included in The Direct Booking Shield.
Account setup.
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Google Ads account & billing setup
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Conversion tracking
Ongoing management.
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Weekly search term audits
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Bi-weekly email reports
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Ongoing support & optimizations
Campaign building.
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Ad copywriting
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Negative keyword setup
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Branded campaign build
We'll recommend a modest daily budget (~£5–£15/day) depending on your monthly brand traffic.
Once OTA's stop bidding on your brand terms, we'll pause your ads, saving you money.